Providing value and control when sending flowers
Family-owned Direct2florist has offered a revolutionary new way to send flowers, ever since it was founded in February 2007.
Designed to put you in direct contact with professional florist shops, wherever you want to have your flowers delivered in the world, Direct2Florist was established after its owners – a family who ran florist shops in the North of England – grew tired of providing poor value for money to customers simply because the likes of Interflora, eflorist and Flowers Direct had decided to take a chunk of money from every order as commission. Rather than just allowing this to continue, they set up florist2florist, a network of like-minded independent florists who could send orders to each other delivery in the UK, without the customer losing any of their order value.
As the business grew, with customers loving the bigger, better bouquets they were receiving because the florist was receiving 100% of the order value, customers started asking for a website that allowed orders to be placed online, directly with the shop that would be delivering the flowers. As a result, Direct2florist was born, growing rapidly ever since with 3,500 florists in 14 countries all working to the Direct2florist philosophy of offering: